Guatemala closed 2025 with 3,361,843 non-resident visitors, +10.6% (+324,561) against the 3,037,282 of 2024; 2023 had closed with 2,649,967 (+44% vs 2022). Estimated tourism foreign-exchange earnings in 2025 were US$1,390.2 M. The peak months of 2025 were December (370,164) and November (318,808). The Sustainable Tourism Master Plan 2026-2036 sets a target of 4.6 M arrivals and US$4,709.1 M in foreign exchange by 2036, but states a baseline of 2.3 M in 2024 that does not match the 3.04 M reported — it probably counts only tourists who stay overnight; the dossier leaves this to be verified in the plan's PDF.
- Figures
- Visitantes no residentes3,361,843 (+10.6%)2025
- Visitantes no residentes3,037,2822024
- Visitantes no residentes2,649,967 (+44%)2023
- Divisas estimadasUS$1,390.2 M2025
- Meta Plan Maestro4.6 M llegadas · US$4,709.1 M2036
press figure citing INGUAT; the Master Plan's baseline (2.3 M) still to be reconciled with 2024 arrivals
January 2026 recorded 304,118 non-resident visitors (+9%). The first quarter of 2026 totalled 849,363 (+7.4% against 790,716), with March (Holy Week) at 299,298 (+6%). The January–May 2026 cumulative rose by only +14,380 visitors (+1.1%) because May 2026 fell −4%, with a sharp fall from El Salvador (−18,249 visitors) offset by Canada (+52%), Colombia (+30%) and Mexico (+26%). The same report gives an INGUAT security perception index of 92.4 (+6.8%), which is tourists' perception, not a crime rate.
- Figures
- Visitantes no residentes304,118 (+9%)ene 2026
- Visitantes no residentes849,363 (+7.4%)ene–mar 2026
- Visitantes marzo (Semana Santa)299,298 (+6%)mar 2026
- Acumulado+14,380 (+1.1%); mayo −4%ene–may 2026
- Índice de percepción de seguridad INGUAT92.4 (+6.8%)2026
press figure citing INGUAT
Domestic tourism moved 27 M trips and Q54.2 billion in 2025; the report does not give the annual change, only that Holy Week 2025 grew +4%. According to INGUAT (via Tico Times), Holy Week 2025 generated Q2,802 M (Q2,072 M domestic + Q730 M international) with 3.27 M domestic movements and 98,872 foreigners; for Holy Week 2026 it projected more than 5 M domestic movements and ≈102,000 foreigners. The dossier found no sourced figure for the daily spend or the length of stay of the domestic tourist.
- Figures
- Turismo interno27 M viajes · Q54.2 millardos2025
- Semana Santa 2025Q2,802 M (Q2,072 M interno + Q730 M internacional)2025
- Proyección Semana Santa 2026>5 M movimientos internos · ≈102,000 extranjeros2026
press figure; the domestic tourist's spend has no verifiable source
In 2025 Central America supplied 2,083,281 visitors (≈62%) and North America 830,202 (≈25%). By country: El Salvador ≈1.5 M, the United States 670,103, Colombia 67,374 and Spain 28,511. In May 2025 the split was El Salvador 47%, the United States 20%, Honduras 9% and the rest of Central America 5%. INGUAT classifies its markets as Key (El Salvador, Costa Rica, Honduras, Nicaragua, Canada, the United States, Mexico, Colombia, Germany, Spain, France, the Netherlands, the United Kingdom), Strategic (Belize, Panama, Argentina, Brazil, Italy, Israel, Australia, Japan) and Opportunity (Russia, China). The dossier's reading: the volume is Central American and arrives overland; the high spend is North American and European and arrives by air.
- Figures
- Centroamérica2,083,281 (≈62%)2025
- Norteamérica830,202 (≈25%)2025
- Estados Unidos670,1032025
- Colombia67,3742025
- España28,5112025
- El Salvador · EE.UU. · Honduras · resto CA47% · 20% · 9% · 5%may 2025
Between January and May 2025 (INGUAT bulletin) 1,353,409 non-resident visitors arrived: El Salvador 613,904, the United States 264,104, Honduras 91,773, Costa Rica 47,128, Mexico 46,617, Belize 31,929, Colombia 25,974, Canada 21,696, France 13,250, Germany 12,743, the United Kingdom 11,185, Spain 10,618 and 43,632 cruise passengers. In the first quarter of 2026: El Salvador 109,901 (37%), the United States 72,244 (24%), Honduras 26,955 (+88%), Mexico +36%, South America 14,350 and Central America 53%. In May 2026 Canada grew +52%, Colombia +30%, Mexico +26%, Spain +16%, Belize +10% and the United States +2%, while El Salvador lost 18,249 visitors.
- Figures
- Total ene–may 20251,353,409ene–may 2025
- Honduras91,773ene–may 2025
- México46,617ene–may 2025
- Canadá21,696ene–may 2025
- El Salvador T1 2026109,901 (37%)ene–mar 2026
- Honduras T1 202626,955 (+88%)ene–mar 2026
- Canadá+52%may 2026
In May 2025, according to the INGUAT bulletin, 64% of non-resident visitors (160,265) entered overland — the border with El Salvador alone supplied 128,209, or 51% of the total; Honduras 18,378, Belize 10,829 and Mexico 2,849. Air arrivals came to 87,753 (35%), almost all through La Aurora (87,746) and just 7 through Mundo Maya; sea arrivals (cruise passengers at Puerto Quetzal) 2,613 (1%). That month 75% were tourists (staying overnight) and 25% same-day visitors. The months of January–May 2025 recorded 279,639 · 229,077 · 282,000 · 312,062 · 250,631. Method note: overland flows are an INGUAT estimate, not a migration count — relevant to any demand model.
- Figures
- Vía terrestre160,265 (64%)may 2025
- Frontera El Salvador128,209 (51% del total)may 2025
- Vía aérea87,753 (35%)may 2025
- Vía marítima2,613 (1%)may 2025
- Turistas / excursionistas75% / 25%may 2025
overland flows are an INGUAT estimate, not a migration count